The Department of Economic Development and Tourism's Consumer Protection Authority unit recently marked a significant milestone in Kuruman, John Taolo Gaetsewe District, by commemorating World Consumer Rights Day on March 15, 2024. This annual global event serves as a beacon for advocating consumer rights and fostering equitable practices in the marketplace. However, this year's celebration went beyond mere acknowledgment, incorporating a multifaceted approach that encompassed community outreach programs and proactive inspections as part of the buildup to the event.

With the theme "Fair and responsible AI (Artificial Intelligence) for consumers," this year's World Consumer Rights Day took on a poignant relevance in the modern era where AI-driven technologies increasingly influence consumer experiences. The focus on AI underscores the importance of ensuring that technological advancements are harnessed responsibly to benefit consumers and promote fairness in the marketplace.

In Kuruman, the commemoration of World Consumer Rights Day 2024 was not just about symbolic gestures but tangible actions aimed at safeguarding consumer interests. The Consumer Protection Authority unit engaged in extensive community outreach programs to educate consumers about their rights and responsibilities in an marketplace.

Moreover, proactive inspections were conducted to assess the fairness and transparency of products and services offered in the local market. This proactive approach demonstrated the commitment of the Consumer Protection Authority unit to uphold consumer rights and hold businesses accountable for ethical practices

The theme of "Fair and responsible AI for consumers" resonates deeply in a rapidly evolving digital landscape where AI technologies pervade various aspects of daily life.

As we commemorate World Consumer Rights Day 2024, let us reaffirm our commitment to championing the interests of consumers and advocating for a fair and transparent marketplace for all. By harnessing the power of AI responsibly, we can enhance consumer welfare, promote economic prosperity, and foster social well-being. Together, let us build a future where safe products and empowered consumers are the cornerstone of a thriving society.